Tapping Events
Tapping events represent users' taps (clicks) within different screens and navigation in the app. Measuring tapping events allows us to see which content drives more engagement (tapping) and which UX/UI components drive more engagement (tapping).
The tapping events include three events:
1) tap_cell, which is sent every time a user is tapping a cell (or a button in a cell).
2) tap_navbar_back_button, which is sent when tapping the navigation bar back button (or Android device back button).
3) tap_menu, which is sent every time a user is tapping a menu item.
| event name | properties | description |
|---|---|---|
| tap_cell | uuid | The uuid of the device, on web platforms we generate a uuid4 and store in local |
| version | Version name / number from zapp | |
| build number | The number describes that last build built by zapp | |
| bundle_id | ID defined in zapp for this specific app version, and platform | |
| sdk_version | SDK version selected on zapp | |
| quickbrick_version | Quick brick version selected on zapp | |
| layout_id | The UI Builder layout id that is presented on the device | |
| zapp_platform | The zapp platform build | |
| analyticsCustomProperties | Custom properties that comes from the extensions object, only shows when used | |
| screen_name | The screen name in zapp | |
| screen_entry_title | Entry item title | |
| screen_entry_id | Entry item id | |
| screen_entry_type | The entry type mapping | |
| screen_layout_id | The screen id in zapp | |
| screen_type | The type of the presented screen | |
| screen_title | The title of the presented screen as it was define in Zapp | |
| home_screen | True or False | |
| component_type | The component type | |
| component_id | The id of the component in the layout json | |
| header_name | The component header name | |
| cell_style | The cell style id in the layout json | |
| item_type | The media type or screen type | |
| item_number | The item number in the component | |
| item_name | The name of the item (provided by the entry) | |
| item_id | The id of the item (provided by the entry) | |
| tap_navbar_back_button | uuid | The uuid of the device, on web platforms we generate a uuid4 and store in local |
| version | Version name / number from zapp | |
| build number | The number describes that last build built by zapp | |
| bundle_id | ID defined in zapp for this specific app version, and platform | |
| sdk_version | SDK version selected on zapp | |
| quickbrick_version | Quick brick version selected on zapp | |
| layout_id | The UI Builder layout id that is presented on the device | |
| zapp_platform | The zapp platform build | |
| analyticsCustomProperties | Custom properties that comes from the extensions object, only shows when used | |
| trigger | What was the tapping trigger | |
| tap_menu | uuid | The uuid of the device, on web platforms we generate a uuid4 and store in local |
| version | Version name / number from zapp | |
| build number | The number describes that last build built by zapp | |
| bundle_id | ID defined in zapp for this specific app version, and platform | |
| sdk_version | SDK version selected on zapp | |
| quickbrick_version | Quick brick version selected on zapp | |
| layout_id | The UI Builder layout id that is presented on the device | |
| zapp_platform | The zapp platform build | |
| analyticsCustomProperties | Custom properties that comes from the extensions object, only shows when used | |
| selected_area | Which menu item was tapped |